

Our Mission:
We strive to develop our relationships to match the needs of our customers and partners and meet their expectations with the highest quality standards.
Our Vision:
Excellence and advancement in all our services.

Our Values:
Trust
Credibility
Innovation
Professionalism
Development

Strategic Direction:
The company is keen to leverage the founders’ expertise, network of relationships, capital efficiency, and available financing opportunities in supported activities in tourism, agriculture, and logistics services to expand the scope of investment. This involves feasibility studies of investment opportunities in neighboring areas (Neom, Red Sea, Medina).
The vision for AlUla Province focuses on sustainability, environmental conservation, and developing the local workforce. The Royal Commission for AlUla has launched several initiatives in this area, including the “Protection” program, community awareness programs to preserve AlUla’s heritage, the establishment of the Sharaan Nature Reserve, and the “Panthera” partnership to support Arabian leopard initiatives. Accordingly, the company has incorporated environmental conservation into its strategy.
Building and maximizing profitability from current activities.
Capitalizing on Royal Commission for AlUla projects by establishing complementary projects that are economically viable
Goals:
The company aims to build strategic alliances to provide high-quality hospitality and transportation services in the region, expanding service scopes, particularly in logistics support, to diversify revenue sources over the next five years.


Chairman of the Board of Directors for both the Quran Memorization Association and the Family Development Association, and the Secretary-General of the Agricultural Association in AlUla.
Possesses over twenty years of administrative experience leading educational sectors.An investor in the real estate and agriculture sectors.
Chairman of the Board
Mr. Suleiman bin Mohammed Al-Mubarak
Architect and consultant.
Chairman of the Board of Directors of Artek Limited Company and Vice Chairman of the Board of Directors of Ashghal Engineering Consultancy Company.
General Manager of Atif Al-Mudun Engineering Consultancy Office and General Manager of Advanced Business Company Limited.
Chairman of the Coordination Committee of the Saudi Council of Engineers in Madinah.
Vice Chairman of both the Contractors Committee and the Consultancy Offices Committee in the Madinah Chamber.
Member of the Madinah Branch of the Urban Sciences Association.
Has previous experience presiding over several municipalities (AlUla, Duba, Umluj).
Vice Chairman of the Board
Eng. Abdulaziz bin Mohammed bin Hussein


Secretary-General of the Tourism Association, co-founder of Daleel AlUla Tourism Company, certified trainer from the World Federation of Tourist Guide Associations, and member of the Tourism Committee in the Madinah Chamber.
Holds extensive experience in managing the hospitality sector and organizing tourist trips.
Bachelor’s degree in Business Administration.
Former manager of Arak AlUla Resort.
Managing Director
Mr. Ahmed Ibrahim Al-Fadhe


Bachelor’s degree in Civil Engineering and a diploma in Arbitration in Local and International Construction Contracts (FIDIC).
General Manager of Abdullah Jreid Engineering Consultancy Office.
Possesses over twenty years of experience supervising projects for several government and private entities.
Chaired many committees in the Saline Water Conversion Corporation and the Ministry of Education.
Has received many courses in construction contract arbitration and arbitration.
Board Member
Eng. Abdullah Ali Jreid
Board of Directors




General supervisor of several investments in the real estate sector and housing unit construction in the Tabuk region.
Specialized in the date trade.
Possesses over twenty years of experience in the security sector, during which he managed supply and provisioning and chaired several procurement committees.Managing Director
Board Member
Mr. Abdulrahman Saleh Zuair


Bachelor’s degree in Media and Public Relations, Master’s in Quality Management.
Former Public Relations Manager at the Saudi Electricity Company.
Journalist and real estate investor.
Board member of the Autism Society in Tabuk and the Saudi Heritage Preservation Society.
Chaired many committees in the Tabuk Chamber of Commerce and worked with numerous humanitarian organizations.
Has received several courses in corporate sustainability.
Board Member
Mr. Abdul Majeed bin Salem Al-Imam


Owner and founder of a private company operating in the environmental and logistics services sector.
Specialized in local and international real estate development.
Possesses practical experience in leading security sectors for over twenty years and chaired many committees.
Board Member
Mr. Ahmed Abdullah Al-Najdi


Bachelor’s degree in Pharmacy and a diploma in institutional leadership.
Founder of Mabasem Medical Complex and Mabasem Beauty Exhibition, partner in the Mabasem Pharmacies Group, and investor in a wheat and fodder production project.
Real estate investor within and outside the Kingdom.
Possesses over twenty years of experience leading health entities.
Member of the Executive Council of the Ministry of Health and Prince Fahd bin Sultan Social Association, and a member of many committees.
Has received numerous courses in quality and health economics.
Board Member
Dr. Mohammed bin Ali Al-Tuwaili


Bachelor’s degree in Business Administration and an academic certificate in Engineering Technology.
Trainer in administrative and personal development and consultancy.
Chairman of the Board of Directors of the Cooperative Association for Training and Consultancy Studies.
Worked for over twenty years at SABIC and the Saudi Electricity Company.
Experienced in organizational analysis and administrative procedure formulation.
Has conducted several administrative and personal development courses within and outside the Kingdom.
Attended and participated in several developmental conferences and workshops with experts in training and development
Board Member
Mr. Abdulaziz Ahmed Al-Shuwaikan